Reviews
Where Mission Control reviews outcomes, explains why they happened, and decides what should happen next.
Section note
Reviews is the system-wide judgment and decision layer.
Use Reviews for
- ads, scripts, offers, pages, products, creatives, and assets
- explaining what worked, failed, or is unclear
- turning results into improve / retest / scale / kill decisions
- feeding next actions back into the rest of Mission Control
Do not use Reviews for
- raw storage of reusable materials
- running live workflows directly
- replacing Ecom, Assets, or Projects
- deep analytics dashboards before the decision layer exists
Needs Review
—
Needs Decision
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Improve
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Retest
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Scale
—
Kill
—
Review queue
The things that need judgment
Pain-first UGC v3
Needs DecisionThe opening hook was too soft and the problem was not shown clearly enough in the first few seconds.
Next: Create 3 stronger hooks and shorten the intro before the product reveal.
Posture landing page hero
OpenThe offer is understandable, but the hierarchy and CTA placement likely reduce conversion confidence.
Next: Rewrite hero copy, tighten proof, and test a stronger above-the-fold CTA layout.
Problem-solution script angle pack
ReviewedClear pain framing and faster payoff made the message easier to understand and more usable across multiple creatives.
Next: Reuse this script structure for the next creative batch and save it as a preferred template.
V1 structure
How this section should work first
Inputs
Ecom should be the first system feeding results into Reviews, followed by Assets, Prompts, and other output-heavy areas later.
Core review fields
Title, item type, linked source, outcome, diagnosis, feedback, decision, next action, owner, and status.
System role
Reviews should push decisions back into the system so the right product, creative, asset, or task gets improved instead of feedback dying in notes.